Until the late 70s piercing was merely a sideline at a very small number of Tattoo studios. Then came the Punk revolution and body piercing became trendy as a sign of rebellion. But it was not until the 80s that purpose-built jewellery of medical standard metals had been developed by Jim Ward. Suddenly body piercing became acceptable as a mainstream form of jewellery as everyone from celebrities to high flying businesspeople embraced the trend. FOR HEALTH AND HYGIENE REASONS ALL PIERCED JEWELLERY IS NON-RETURNABLE | 
