Mad About Jewellery Blog

Opportunity for Website & Blog Owners

Posted on 11 March 2011

Madaboutjewellery is becoming the buzz word in all the main cities and towns throughout the UK. We have made it our business to get ourselves seen by people everywhere in this country and now, America and Australia are becoming increasingly aware of our web presence and our customer base is ever increasing in these parts of the world. We also have a strong presence in certain European countries despite the fact that we do not translate our shop.

Despite our search results position for that single keyword “jewellery” dropping since Google’s algorythm change last year, we soon began to realise that our visitor numbers and resulting sales were actually increasing. We realised that the single search term “jewellery”, drew mostly window shoppers to our website, a generic term used by surfers who didn’t really have anything in particular in mind to shop for. The sales come mainly from those using more specific search terms, and so, we focussed our attention on converting the increasing traffic to sales.

Madaboutjewellery.com has been around for 11 years now, having weathered numerous recessions, debt crises, credit squeezes, surges in competition, corporate domination and even denial of service attacks. Apart from our expertise in search engine optimisation we think this is down to 2 simple reasons, 1, because we have a huge selection of great products and mostly all in stock, and 2, because we have really great customer service.

We are always looking for well-made, interesting websites that are connected in some way to the world of fashion and beauty that will provide a link to our shop. In spite of the “gold rush” for backlinks to gain rank and position we have tried to be discerning in our partnerships. Mostly we have found that in exchange for a link to our shop, providing a discount code for all your visitors, sometimes 10%, sometimes 15% depending on the volume, works extremely well for everyone. This is not an affiliate programme just a fair and simple exchange based on mutual trust and respect. In most cases this is built up over the phone or a few email exchanges. And it works very well for us and those who link to us.

Ecommerce is tough these days especially if you’re just starting out. If you also have a great website drawing visitors who are interested in fashion and beauty, then adding a link to us with a discount code is a winning situation, for us, for you and for your visitors. Give me a call on 01250 881447 or CLICK HERE TO GET STARTED.

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